Pay Per Click (PPC)

PPC is basically search results that you see appear on the right hand side and top of the of search engines result pages, for example, Google, Bing or Yahoo.

These are effectively paid for advertisements and like all paid for ads the advertiser secures guaranteed prominent positions on a page. Unlike print however, with PPC, you only pay when someone actually clicks on your ad to get more information from your website. With print advertisements you pay for readership whether they are ever likely to be interested in your service or not.

A PPC campaign can be tracked, as close to real time as you can get, and you are only paying for people who are interested enough to click on your ad to find out more about your products or services in the environment of your virtual shop or office, namely your website.

What you pay per click will be governed by where you want your ad to be positioned on average. This is known as bidding, the trick is knowing which keywords are the ones worth bidding for to ensure that you get best value for money with the budget you have available.

A pay per click advertising campaign can put your website right at the top of search engine results in hours and therefore provides and excellent kick start to an overall Search Engine Optimization (SEO) strategy for your website. Most companies with a sound website marketing strategy will apply long term and short term performance enhancement activity. SEO being the long term organic approach and PPC being the short term.

Our service isn't just for large companies. It works for all sizes of business and budget. In fact if you are a small business, offering localised services, it can be very effective.

Not implementing any type of SEO for your website, is rather like buying a shop, filling it full of stock, but keeping the window shutters down or worse still keeping the door locked.

Why use Colour Palette

Delivering results is our business, and our ever growing list of clients is ample proof of that.

Our approach to managing your PPC campaign is a simple and transparent process.

You will be in charge of your PPC spend and you will have the account with the search engine provider- Not us. We believe in being totally transparent.

You will have the direct relationship with the search engine provider. We will are simply your consultants and campaign manager.

You will have very experienced campaign mangers ensuring that you get the best results for your allocated budget.

We will provide you with all the stats and reports you will need to judge the performance of the campaign for yourself and to make informed decisions in terms of what you would like to achieve next.

Once an account is set-up and is generating traffic, we will spend time each month on refining the adverts, search terms, keywords and managing bid amounts.

If you already run PPC campaigns that ideally could do with some professional leverage, we will restructure the account to enhance performance and meet industry best paractice standards

Delivering results is our business, and our ever growing list of clients is ample proof of that.

To see our pricing for our PPC Campaign Management please click here.

For further information call us on 08848 882 007 or submit a contact form for an advisor to call you back.