The Process

We begin each new project by analysing the history and current status of both, your company website and that of your competitors. From that, we understand the unique framework of each business, and are able to determine the right keywords that should be used to target search engines.

Free SEO Ready Assessment

Put yourself in the shoes of your customer. What would you type in the search box to locate companies offering your core service? For Example, if you are looking for mobile phones in London, your query would most likely be �mobile phones London�. This entire phrase is considered as one �Keyword�.

We begin each new project by analysing the history and current status of both, your company website and that of your competitors. From that, we understand the unique framework of each business, and are able to determine the right keywords that should be used to target search engines.

Choosing the right keywords is essential to a successful start of implementation of an optimisation.asp.asp campaign.

At this stage, we provide you with a free �SEO Ready� Assessment, which will include a pre-position report of search engine rankings of the keywords chosen by you.

SEO Service Agreement

Once you have had a look at your report, and discussed your options with us, we will draft and send our service agreement for you to sign and return.

Everything you need to know about our contract will be on our service agreement. This includes a breakdown of all invoices due over a period of 12 months.

Search Engine Optimisation

Our project begins and we will send you reports on a regular basis, as outlined in our service agreement. Our team of specialist will begin optimisation your website.

It can take weeks or months before your site ever actually appears in the search engine's database. We may have to submit to search engines several times before they index your site. Once you�re there, it�s only a matter of time before you reap the benefits of SEO.

Search Engine Submission

Directories are very popular with Internet users and Google is the biggest, most popular directory. 100Hot.com, a web site that tracks the most popular web sites in many different categories, consistently ranks Google as one of the most visited sites on the web. Yahoo is also very popular, but one of the most difficult directory to get into. We make sure we follow their submission guidelines exactly to increase your chances.

We combine a mix of automated and manual submissions.

Manual Search Engine Submission Takes Time. Although the manual submission process is effective, it involves many steps and can take a long time. These some steps we take to ensure our submissions are successful:

1. Research search engines and identify those that we want to submit to.

2. Locate the "Add URL" link on the first search engine.

3. Enter the URL of your site, your name, and other information the search engine requires.

4. Repeat steps 2 and 3 for each of the remaining sites.

We are entering a lot of repetitive information here, so we have to be very careful about typographical errors.

Maintenance

Remember, the Mantra for a sustainable HIGH ranking is: Ongoing Maintenance.

Unfortunately, web rankings are subject to severe fluctuations. In fact, any number of variables, from search engines changing their indexing methodology to competitive activity can all send your search engine rankings into a nosedive. Without ongoing maintenance your rankings could undergo a severe ranking decline. Regular monthly maintenance can also help your rankings rocket up the charts.

Ongoing maintenance delivers the best marketing ROI around.

By entering into an SEO package with Colour Palette, we will maintain your site rank in accordance to our service agreement.

Some of the steps involved in this phase are:

Index Monitoring

Index Monitoring is the daily process of keeping track of the positions achieved by your site on the search engines. The search engines change their placement algorithms quite often. Apart from this your competitor's also want to get on top. By constantly monitoring your positions we can identify the pages or sections of the site which are drop from the search engines index and re-instate them.

Resubmission

In this process we resubmit the site to the search engines on a daily basis. This is a process which ensures a high recall value for your site in the database of the search engines.

Checking for dropped or slipped pages

In this process we monitor all the optimized pages of the site on a regular basis. A page could be dropped by the search engines due to human error that could occur while updating the site from the clients end. The keyword density could drop as a result of this. We identify the reason and resubmit the dropped or slipped pages with proper corrections.